The world is changing really fast (as if you didn’t know)…
70 odd years ago there were really only a handful of ways a salon or spa owner could attract business.
* Face to face
* Newspapers
* Magazines
* Publicity
* Signs
* Events
* Direct mail
And a few more.
Yet W.Clement Stone (if you don’t have his book entitles “The Success System that Never Fails” then get it) built a $1billion insurance business from scratch in the GREAT DEPRESSION!
Nowadays there are endless ways for you to attract new salon and spa clients.
All of those methods above, tons more offline methods and so many online methods you could bury yourself in them for a lifetime and still come up dazed and confused about what works and what doesn’t.
And that brings me onto yet another comment I hear from salon and spa owners all the time:
“Online salon marketing is a waste of time, offline nail salon marketing doesn’t work!’…
I’m in a good mood today so I won’t swear – but what a LAME excuse for being LAZY.
And for this chap I bet they don’t work – because his mind is locked away in a dark room shielding him from trying ’stuff’ just in case he fails.
We ALL fail – it’s part of succeeding.
But this article isn’t about that.
This is article is about:
If W Clement Stone can build a billion dollar business from scratch in the Great Depression with nothing more than ‘blood sweat and tears’ – why in this day and age do so many salon and spa owners struggle.
I mean, we have so many options for attracting clients and so many options for keeping in contact with them, adding value and increasing their life-time spend.
Here’s an insight into part of the problem.
We do have endless ways to attract clients online and offline.
BUT, because of the speed of change, the speed at which new things arrive MOST businesses have ended up with a BIG PILE of jumbled up marketing strategies and means for attracting and keeping clients that it’s not only nearly impossible to know what works and what doesn’t BUT they all FIGHT each other rather than work in SYNC.
OR else, they are so ’scared’ of trying something new (maybe even just getting online) that just like the chap above they block out all options but what they’re used and slowly but surely get surpassed by competition and deserted by customers who expect more…
And W Clement Stone REVEALS the answer to this problem in the TITLE of his book…
I’m not going to tell you what it is here…
BUT, can YOU tell me what it is – and WHY it’s the so important?
Post your answers as comments to this article… If you dare (I will NOT ridicule anyone – I promise – probably just stopped anyone posting at all… Go on.. Have a shot)…
Henry Baker.
Find helpful hints to one way links – welcome to your own tips store.
Tags: beauty salon advertising